This Privacy Policy explains how ScalifyApp ("we," "our," or "us"), operating the platform OutreachEngine at outreach.scalifyapp.com, collects, uses, and safeguards personal data when you interact with our services, website, and automated WhatsApp communication systems powered by Meta's WhatsApp Business Cloud API.

1. Information We Collect

In operating our WhatsApp outreach and messaging platform, we may process the following types of information:

• Contact Information: Phone numbers, customer names, and contact identifiers provided by users or businesses for messaging.
• Message Content: Content of WhatsApp messages (promotional alerts, order updates, customer service replies) sent or received via our application.
• Delivery Telemetry: Technical delivery status timestamps (Sent, Delivered, Read, Failed) provided by Meta Platforms, Inc. via webhooks.
• Account Credentials: WhatsApp Business Account ID (WABA ID), Phone Number ID, and API access tokens configured for service operation.

2. How We Use Your Information

We process your data strictly for legitimate operational purposes, including:

• Delivering business-initiated notifications, marketing campaigns, and utility messages via the official WhatsApp Business Cloud API.
• Facilitating two-way customer communication and customer support queries inside authorized 24-hour customer service windows.
• Monitoring delivery rates, system performance, message read receipts, and billing estimates.
• Ensuring compliance with Meta Platform Policies, WhatsApp Terms of Service, and regional anti-spam regulations.

3. Integration with Meta Platforms & Third Parties

OutreachEngine operates as a direct interface with Meta Platforms, Inc. (WhatsApp Cloud API). When sending or receiving messages, phone numbers and message content are securely routed through Meta's Graph API infrastructure.

We do NOT sell, rent, trade, or distribute your personal contact information to third-party advertisers or data brokers under any circumstances.

4. User Consent and Opt-Out (STOP)

We respect recipient messaging preferences and adhere to WhatsApp anti-spam guidelines:

• Business-initiated messages are only sent to recipients who have provided consent or have an ongoing business relationship.
• Recipients can opt out of receiving messages at any time by replying with the keyword "STOP" or "UNSUBSCRIBE" in the WhatsApp chat. Upon receipt of an opt-out request, our system marks the contact as unsubscribed.

5. Data Security and Retention

We employ robust technical and organizational security measures to protect your data against unauthorized access, loss, or alteration. All communication with Meta Graph API is encrypted in transit using industry-standard Transport Layer Security (TLS 1.3 / HTTPS).

Message telemetry logs and incoming chat records are retained only as long as necessary to provide service telemetry, after which they are archived or deleted.

6. Your Data Rights & Deletion Requests

Depending on your jurisdiction, you have the right to request access to, correction of, or deletion of your personal contact data stored on our servers.

To request data deletion or inquire about your information, please contact our privacy compliance team using the details below.